1. Aligned
I remain aligned with the goals during all transformation activities
2. Holistic
I address all relevant change areas—from business through operations
3. End-to-end
I transform end-to-end—from strategy to execution
4. Effective
I leverage the most effective activity type—assessment, design, learning or coaching
5. Proven-to-work
I fit proven frameworks, methods and practices in the client's context
6. Iterative
I use an iterative rollout with early working results
7. Collaborative
I always work collaboratively and transparently
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