Team Training Workshop: Agile & Agility for Marketing Teams
Team Training Workshop: Agile & Agility for Marketing Teams
Introduce Agile in your marketing team with customer centricity, cross-functional collaboration, Agile planning and execution, culture shifting, agility and resilience to change.
Duration: 0.5-1 day (customizable)
Audience: Marketing teams, sales teams
Formats: Onsite or live online team workshop, train-the-trainer
Certified Digital Badge: Agile Professional - MARKETING AGILIST
You are on a journey to transform your team to an better way of working, for example as part of a Digital Transformation initiative. You want to shift not only the work methods but also the mindset, empowerment and cross-collaboration. How do you transform to this “Agile Way of Working”?
This training has a collaborative and interactive format so that all team members can learn the concepts and practices jointly.
WORKSHOP OUTLINE (customizable)
Block 1: Realities, Trends and Team Context
· The new normal - VUCA, digital, hybrid working, and more
· Agile & agility - what, why, and how it evolved in IT initially (incl. Agile Manifesto)
· How Agile ways of working are relevant for marketing and sales teams
· Moving motivators for changes in your marketing team
Block 2: Lean and Agile Immersion
· The Lean Principles and Agile Marketing Manifesto
· Team compositions: cross-functional, customer focused, autonomous
· Define the work: value, epics, stories, backlogs
· Plan the work: iterations, sprint planning, Kanban boards
Block 3: Adopting an Agile Way of Working in Your Team
· The path to build agility and resilience in a changing landscape
· Realizing customer-centered cross-functional marketing campaigns or projects
· Agile collaboration in a remote/hybrid mode
· Practical change management incl. leadership and psychological safety as factors
WHAT IS INCLUDED?
✓ Pre-training discussion: goals, context, outline, participants
✓ Customization: outline, duration, examples, exercises
✓ Courseware: instruction materials
✓ Resources: Agile Way of Working toolkit
✓ Certified digital badge
✓ 12 months of Q&A support
SHAREABLE CERTIFIED DIGITAL BADGE
Learners at the agileXL Academy earn certified digital badges that show evidence of their credentials and learning achievements. Badges are shareable via email and social media such as LinkedIn. The agileXL Academy is an Open Badges Issuer certified by badgr.
DO YOU HAVE ANY DOUBTS OR QUESTIONS?
Please send the enquiry form or contact us directly.
RELATED TEAM WORKSHOPS
◼ Agile Team Accelerator
◼ Agile and Scrum Methodology for Non-Software Teams
◼ Remote Working, Collaboration and Leadership in Agile Teams
◼ Jira Bootcamp for Agile/Scrum Teams
◼ Agile Change Management and Resilience Building
◼ SAFe 5.1 for Teams with SAFe SP Certification
RELATED E-LEARNING
◼ E-Learning Path: Agile Way of Working
◼ E-Learning Path: Agile and Lean Immersion